Tuesday, September 25, 2007

Szigg.net

Here is our reciprocal linking information for this interesting Web directory:

URL: http://www.szigg.net/
Description: Szigg.net - Web Directory

Tuesday, September 18, 2007

A $260 notebook available now

There has been a great fuss about the OLPC project by Negroponte et al: a $100 notebook computer. The computer turned out to cost $160 and only for governments. But now Asus, a board manufacturer came up with a $260 notebook. Preorders are available now. Looks cool!

Google will be showcasing JetNumbers

We are proud that Google has interviewed us for a showcase profile. Google has been especially interested in the way we are tracking "conversions" in our campaigns.

As I have said more than once, search advertising is different from traditional advertising. You need to take a very analytical view, otherwise your money goes down the drain. An the most important metric is cost-per-conversion, in other words, how much is it costing you to acquire each client.

So far, so good. The tough question is how to do it in the site. Conversions happen deeply inside the site (after visiting 4-5 pages usually), and it is not that trivial to tie the two. We have devoted a large effort to this, and it has given us a great tool.

If you want some help with this, go ahead and contact us, we'll be glad to help.